Hackett Chains
Hackett Chains has derived from the UK’s oldest and largest manufacturer of chain harrows and chain products. William Hackett Chains was founded in 1892 in the West Midlands where it still manufactures chain harrows for the agricultural market and chain assemblies for the lifting, marine, play and leisure and agricultural industrial sectors.
In June 2021 William Hackett Chain Products successfully completed a brand merge and Hackett Chains was forged.
I had the privilege of collaborating with Hackett Chains to create their new brand identity and establish a strong digital presence. My task encompassed creating a comprehensive brand identity that paid tribute to their rich heritage while reflecting their commitment to innovation and quality. I developed key assets including an iconic logo that merged tradition with contemporary aesthetics, a sophisticated colour palette that conveyed professionalism and durability, a bespoke headline font that added uniqueness to their visual identity, and comprehensive brand guidelines for consistent representation. Additionally, I crafted a bold website design that showcased their extensive range of products, providing seamless user experience and establishing an extensive product catalog. This brand design project encapsulated Hackett Chains' legacy while positioning them as a trusted industry leader poised for future success.
