Corteva AR UI
For Corteva’s launch as a standalone global organisation, I worked on the design of an augmented reality experience used to communicate their products and scientific approach to a senior audience.
The challenge was to take complex, technical information and make it understandable, engaging, and easy to explore within a short, guided experience. The product centred around a digital globe in AR, allowing users to navigate different regions and explore how Corteva’s solutions applied in real world contexts.
I focused on designing a clear interaction model that made the experience intuitive from the first touch. Users could move through stories, trigger simulations, and explore different layers of information without needing explanation or instruction.
A key part of the experience was how digital and physical elements worked together. Virtual crops appeared to grow from the real environment, becoming interactive entry points into deeper content. From there, users could explore processes such as monitoring, targeted interventions, and emerging technologies through simple tap and swipe interactions.
Rather than presenting information passively, the experience allowed users to interact with and control scenarios, helping translate complex systems into something more tangible and easier to understand.
The result was a product experience that balanced clarity and engagement, making detailed scientific content accessible to a non technical audience in a short, focused interaction.
Worked on as part of the Inizio Engage XD team.
