Corteva AR UI
For Corteva Agriscience's launch as the world's largest standalone agricultural organisation, I designed the user interface for an innovative augmented reality (AR) experience.
The UI was crafted to engage C-Suite audiences, showcasing Corteva's solutions through an interactive, global narrative. I created an intuitive interface that allowed users to explore stories pinpointed around a digital globe within AR, diving into the science and processes behind each one.
A key feature of the UI design was the integration of digitally-rendered plants as interactive elements. These virtual crops appeared to grow from real soil, creating a seamless blend of digital and physical worlds. The interface guided users through various agricultural processes, including precision monitoring, targeted actions like watering and pest control, and advanced technologies such as drone farming and gene editing.
I designed tap and swipe interactions that allowed users to control simulations on their miniature plot of land, effectively visualising complex agricultural technologies. This hands-on approach to data visualization helped translate Corteva's scientific innovations into easily understandable, engaging experiences for the target audience.
Worked on as part of the Inizio Engage XD team.
