beataboutmusic.com
Beataboutmusic is a live music discovery platform focused on helping people find, follow, and support grassroots artists, while giving artists and venues better tools to connect with their audience.
The idea originally started in 2016, built around a simple problem. Finding local live music was harder than it should be, with information spread across multiple platforms and no clear, reliable way to see what was happening nearby. Progress paused during COVID as live events disappeared, but when the industry returned, the problem remained. In 2025, we relaunched BAM with a new development team, taking a more focused approach to building a product that could properly address this gap.
As co founder, I have been responsible for shaping the product experience from the ground up. This includes defining direction, designing core user journeys, and continuously iterating based on real usage and feedback.
A key focus has been simplifying how users discover relevant events. I worked on designing a more direct, intent led experience where fans can quickly understand what is happening near them, who is playing, and why it is worth their time. This involved structuring the feed, refining how content is presented, and reducing friction between discovery and action.
Alongside this, I have designed tools for artists and venues to manage their presence, share updates, and engage with their audience more effectively. The aim is to move beyond passive discovery and create a more connected ecosystem, where interaction leads to attendance and ongoing engagement.
Because the platform is live and closely tied to a real community, product decisions are shaped by direct insight. User behaviour, feedback, and patterns of engagement all inform how features are prioritised and evolved over time. This has led to an iterative approach, focused on small improvements that compound into a stronger overall experience.
The result is a platform that brings discovery, engagement, and participation into one place, helping users find music more easily while supporting artists in building more sustainable relationships with their audience.
Beataboutmusic was designed to support the complete live music journey, connecting discovery, engagement, monetisation and retention within a single platform. Rather than treating these as separate experiences, every feature was intentionally designed to guide both fans and artists through a continuous cycle, helping fans discover and support the artists they love, while giving artists the tools to grow and retain their audience.
A scalable design system formed the foundation of the platform, enabling rapid feature development while maintaining a consistent experience across fans, artists, venues and promoters.
Every gig begins here. The artist admin transforms event creation into a fast, repeatable process, making it effortless for artists to publish shows while ensuring fans always have access to accurate, up to date event information.
The artist profile was designed as a complete destination for fans, bringing together everything an artist has to offer in one place. From discovering upcoming gigs and listening to their latest music, to buying merchandise and supporting them directly, fans no longer need to jump between multiple platforms.
Subscriptions transform one off listeners into long term supporters. This dashboard makes it effortless for fans to manage their memberships while giving artists a sustainable source of recurring income beyond ticket sales.
Once the core platform was live, we transitioned from platform development to an iterative product approach. Using user insights and behavioural data, we identified opportunities to strengthen engagement, resulting in the introduction of the artist feed. This feature enables artists to share updates, behind the scenes content and announcements directly with fans, transforming BAM from a destination for discovering gigs into a platform that fosters ongoing relationships between artists and their community.
